Chicago punk band Rise Against claimed London as their own this week, sending fans racing across the city to answer clues and secure tickets to the band’s sold out June 2 show.
Using the Landmrk platform to activate hotspots pre-loaded with questions, Rise Against fans took to the streets and parks of the capital after being alerted by geo-restricted Facebook posts in a race to win entry to the 750-capacity gig at The Garage.
Rise Against then scheduled a last-minute pop-up performance at Hyde Park’s Speakers' Corner on June 1, the audience given time to make their way to a special hotspot highlighted on the band’s bespoke Landmrk map -- all co-ordinated by the act’s label, Virgin EMI/Universal Music.
The band release their eighth studio album, “Wolves”, on June 9. The intimate London date followed a similar performance in Berlin, but they are now revving up for a 20-plus date rip through the US and Canada.
If this whets your appetite to use Landmrk to engage with fans, customers or anyone else who may relish a slightly different digital experience, then drop us a line at firstname.lastname@example.org. We’d love to hear what you have in mind.