Good Friday could get a whole lot better for one lucky CeX customer thanks to the High Street tech reseller arranging an Easter Egg hunt (with a difference) using the Landmrk platform.
Activated by heading to webuy.com/checkin via mobile, the hunt requires you to head to your nearest CeX store -- as indicated by hotspots on Landmrk -- check in and see if you can root out a winning Easter Egg (or have merely maimed The Easter Bunny). Prizes include a Nintendo Switch, Google's Pixel XL and a Microsoft Surface Pro 4.
The initiative follows on from CeX's Christmas Landmrk campaign, which resulted in almost 220,000 sessions over Christmas Week as users headed out to the chain's 340-plus stores hoping to bag some extra seasonal cheer.
If you'd like to find out more about this campaign -- or any others we have supported -- drop us a line at firstname.lastname@example.org. Happy Easter.