"Homeland" Landmrk Campaign Wins Shorty

The Landmrk-powered "Homeland: Surveillance Mission" scooped the Shorty Award for Location-Based Experience, beating out submissions from the likes of Zagat, Lyft and Dell.

The Showtime Networks campaign saw Homeland fans scour sites from the show across Lower Manhattan, intercepting phone communications in the lead up to the launch of the new series. Alongside this, users were issued their own Homeland Security shields to share on social media and could enter a competition to win "Homeland"-related experiences and prizes.

Now all that remains is to infiltrate the Shorty Awards Ceremony in New York on April 23. If you'd like to drop us a line to talk more about how to produce award-winning location-based campaigns like this, then please mail hello@landmrk.it and we'll see what we can do...

Jamie Dolling

Read more posts by this author.

Subscribe to Landmrk

Get the latest posts delivered right to your inbox.

or subscribe via RSS with Feedly!