'CNCO GO!' Scoops Social Media Excellence Awards

The Sony Music Latin and Landmrk project 'CNCO GO!' has won the 2017 Latin American PR Excellence Award for Social Media.

The campaign, saw fans of Simon Cowell's "La Banda"-winning group CNCO head for Landmrk hotspots to hear the boys' new tracks first, collect social media shareables and pick up points in order to push their territory up a worldwide fan league.

Sony Music Latin Digital Marketing Manager Ricardo Chamberlain said: "It’s an honour to be recognised for the success of the #CNCOGo campaign across the Latin American territories. Creating unique experiences for the band's fans -- the CNCOwners -- across several target territories was a key aim of the campaign, and this award reflects that we achieved that through the creative application of the Landmrk platform."

The project edged out some excellent competition, including 'Tribuna Aguila' an activation by Columbian beer Aguila based around turning football fan's homes into matchday idylls, and an innovative recruitment drive by Kimberly-Clark based around online quizzes.

'CNCO GO!' also made the shortlist of winners in the North American iteration of the award in the Viral Communications category, ranking alongside DonorsChoose.org's #BestSchoolDay project and Scott Tube-Free's influencer campaign with YouTube Prankster-In-Chief Roman Atwood.

The next step for Landmrk is to establish who'll be travelling to pick up the award, which is presented on May 11... in São Paulo.

Jamie Dolling

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